From Alaska to the Mediterranean, cruise ships now explore every corner of the world. For a destination to truly stand out – be it a country, region or city – it must have plenty to offer cruise passengers whether they’re visiting for a matter of hours, a day, or for a longer spell pre- or post-cruise. It might be the best because of its natural beauty, its stunning beaches or because it’s a city with unique architecture, a fascinating history, rich culture or the most incredible entertainment on offer for every generation. Perhaps the best destination is a country with so much to offer that there are multiple ports and hugely popular itineraries because British cruisers want to make the most of their time there.
The judges are looking for your entry to demonstrate why you are the best destination and what you have to offer your guests, whether they’re staying for hours or days. You need to outline your core USPs and attractions along with any innovations that have driven customer satisfaction or growth in the cruise market and visitors to your destination. You should clearly be able to show how you communicated these, to both the market and the trade.
Whether it’s the incredible passenger facilities, fascinating cultural or historical sights on the doorstep or proximity to the destinations and attractions passengers want to see, the best port has plenty to offer. It might be a destination – even one off the beaten track– in its own right, a gateway to a popular capital or have duty-free or boutique shopping, diverse dining or a stunning beach. It could be a port that can accommodate a multitude of the biggest of cruise ships or a tiny harbour for smaller ships and guests who want to get closer to the action.
The judges are looking for your entry to demonstrate the USPs that make your port the best. You should outline any innovations that have driven customer satisfaction, forward bookings or growth in the cruise market. You should clearly be able to show how you communicated these, to both the market and the trade.
Discovering a capital’s hidden gems, a country’s wine region or a bucket-list destination’s must-see tourist attraction is easy with the best excursion. Wherever you are in the world, and whether your tour is organised by the cruise ship or by independent agents, this is the experience that defines your visit to a country or city and makes the entire cruise memorable.
The judges are looking for your entry to demonstrate why your excursion is the best, your core USPs and why these are important to the cruise sector. We’d also like to hear how your excursion has driven customer satisfaction, forward bookings or growth working with cruise lines.