Industry Categories

All entrants will be required to prepare a submission paper of up to 1500 words, with supporting images or links to video material, which must be uploaded to the website when completing the online entry form. Space is provided on the entry form for a 150-word summary of the entry, which the organisers will use in any publication about the finalists or winning entries. The only exception to this general requirement is the category for Individual Cruise Consultant, which requires a simple 250-word explanation of why the individual should win, including appropriate empirical evidence of success.

Your submission should include any information that you feel will enable the judges to understand your claims for the eligibility period from September 1, 2015 – October 31, 2016 (e.g. better value offerings, increased sales, improved customer services, more effective marketing initiatives, more creative advertising and marketing, improvements to websites or mobile sites, new cruise holiday packages or cross-industry partnerships). This is your story to show off your industry sector skills in the best possible way. It may help you to follow this template for headings:

  1. Aims for your business during the eligibility period (e.g. challenges to be faced, customer growth, brand re-positioning, physical improvements, digital improvements, etc.)
  2. Strategic steps taken to help achieve your aims for the period
  3. Implementation of new initiatives or completion of improvements
  4. Summary of achievements and appropriate evaluation
  5. A simple statement about what it is that commends your organisation for a Wave Award
  6. Links to photographs, marketing material or video files (please provide URLs)
  • Best Advertising, PR or Marketing Campaign
  • Best Digital Service or Platform
  • Best Transfer Service¹
  • Best for Environment and Sustainability
  • Best Cruise Agent
  • Best Online Cruise Agent
  • Best Escorted & Specialist Tour Operator
  • Individual Award for Best Cruise Consultant²

¹ Open to airlines, coach operators, private passenger transfer companies and cruise lines

² This category is FREE to enter and this special award may be presented to an individual who has made a unique or outstanding contribution within the cruise holiday sector. Nominations may apply to anyone in the sector; there are no restrictions. Nominees can be experienced senior personnel or brilliant younger sector entrants. Individuals and organisations are also welcome to contact us directly with their nominations and the judges may also nominate candidates they feel qualify for this award

Chosen your categories? Enter The Wave Awards now