Simple To Enter

The Wave Awards are open to any company involved with cruises and cruising, anywhere in the world, no matter how large or small the scale of operation, including their agencies, e-commerce companies, marketing services providers, vendor companies and individuals who work for them. Vendor companies, agencies and e-commerce companies are welcome to submit entries on behalf of their clients and will receive due credit for their involvement when the results are announced. Different projects from the same company or agency can be entered into different categories but each submission should be tailored to fit the category into which it is being entered.

Complete your entry to The Wave Awards Now


The Wave Awards really are simple to enter if you follow this five-point plan:

  1.  Write a brief, descriptive paper in English, offline
  2.  Complete the entry form, online
  3.  Upload your written paper when asked, online
  4.  Click “Submit” to send your entry form and written paper, online
  5.  Pay the initial entry fee of £95.00 plus UK VAT, as applicable, online (second and subsequent entries can be made at a lower rate of £75.00 each)
Download the Call for Entries


A company will be allowed to enter the 2017 Awards if the activity described took place between September 1, 2015 and October 30, 2016 – a sixteen-month period. 
 Please remember, web and mobile sites must have been available to online customers before midnight on October 30, 2016.


To enter the Wave Awards you will need to pay the entry fee for each entry you make. The entry fee for 2017 is GBP £95 for the first entry. You pay for your entries, online, at the time of entry and you will be taken to the payment page when you click the Submit button at the foot of the entry form. This may take a few seconds to load, so please be patient. The first entry made by a company will always be £95.00. Any company wishing to make a second or more entries may do so at the lower rate of £75.00 per additional entry, simply by entering the discount code received after making the initial entry.

UK Value Added Tax (VAT) will be added to the entry fee when applicable and the payment page should automatically show you the correct amount to pay.

The fee is an administration fee covering the personnel costs involved in checking entries and their bona fides, collating all entries and bookmarking them in portfolios for the ease of the judges, convening the judging panels, supervising the judging process and events, covering any expense items associated with the judging, calculating all marks to establish a benchmark for all categories, compiling the short lists of finalists and publicising the short list of finalists through the media partners and other channels. Each entry must be paid for separately and will incur a fee.

When you complete your Wave Awards entry you will be taken to the payment page, where you will be able to pay for your entries using any internationally recognised credit or debit card, using the Wave Awards secure SagePay system..



Except where indicated, website URLs and submissions should relate to the fourteen-month period September 1, 2015 – October 30, 2016. An entry must have been open to access by the buying public until midnight (24.00 hrs) on October 30, 2016. If you submit a duplicate entry by accident or in error, we will process each entry before a decision about their duplication can be made. Regrettably, any duplicated entry fee will not be refunded, unless the duplication was caused by a technical error outside our control. International entries must be in English, including the page reached using any URL you provide on the entry form.

The organisers reserve the right to retain entries for subsequent publication, both online and offline in ways that enhance the standing of entrants, supporting partners and the Wave Awards themselves. Descriptions of submissions from winners and runners-up will be published in connection with the Wave Awards and may be used as examples of excellence at linked conferences or to promote the 2018 Awards.

Entrants may mark certain sensitive parts of their entry ‘not for publication’ (such as financial data, etc.), provided such restrictions are not used unreasonably.

Remember: if online activities feature in your entry it is always helpful to include independent evaluation of your site or app, such as a feefo rating, or accreditation by an organisation like TrustPilot or Very Good Service, for example.



Before you go online and complete your entry form, you will need to prepare your submission paper, which must be relevant to the category you wish to enter.



Entries to the Wave Awards must be submitted online. Your written entry must be no more than 1,500 words in English (12 point type, single line spacing) saved in PDF format (10MB maximum file size), uploaded from your desktop to the Wave Awards’ website. All entries should be uploaded following the template sections listed below. The Judges may vote lower any entry exceeding the word count.

Please adhere to these basic rules of entry, together with any other specific criteria described below.


Template guide

Your completed entry form and your written entry are the basis on which each entry will be voted for by the judges and short-listed. Your written document should show how the company concerned set and met its aims, employed innovative techniques, was enjoyed by users, and delivered passenger growth, improved business performance, satisfaction and a return on investment, or any other relevant measure of success.

At the beginning of your document the following information must be listed:

  • Category entered
  • Name of company about which the entry has been written
  • Title of entry (e.g. Christmas Cruise 2015, or Marketing Campaign 2016)
  • 50-word summary of the entry
  • Any relevant URL for online activity or references
  • Any link to video material stored (e.g. YouTube or Vimeo)
  • Name of entering company if different

Within your submission you must use the following as sub-headings under which you clearly provide your explanation for the judges.

  • Aims
  • Strategy (especially if new strategy implemented during the period)
  • Creativity/innovation (new thinking, new techniques)
  • Implementation
  • Evaluation including formal summary of results, ROI, accreditation, etc, or in the case of a mobile app, the take up by cruise passengers and reviews
  • Remember the closing date for entries is October 30, 2016.

You may well have an internal or external team to prepare your entries, but If you need help writing your entries, Boost Marketing can give you independent advice from their centres in the UK, USA, France, New Zealand and Australia, and Ireland. Boost works completely independently of the Awards and there is no commercial relationship between Boost and The Wave Awards or Real Response Media and its published titles.